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TEN Water Take Over: Premium Alkaline Water Brand Now Available at Ten Major U.S. Retailers

February 26, 2019

TEN Water has added several new major U.S. grocery chains to its roster of vendors, and is now being sold at ten major retailers, including Wegmans, Publix, Food Lion, Fairway, Whole Foods, Brookshires, Ingles and Food City, and online at Walmart.com and Amazon Prime.

Bottled at 10pH, TEN holds the distinction of having the highest pH level of any bottled water and is the only high-alkaline water brand sourced from natural springs - never from a tap. TEN sources its water from caves deep below the earth's surface. These caves, located in the Great Appalachian Valley, are natural quartzite and granite aquifers with extremely dense rocks that naturally filter the water to an incredibly pure state. The water is enhanced with an original patented pH/electrolyte formula and bottled in BPA-free bottles, which are packaged in multiple configurations: 500 ml, 1 liter, 1.5 liter and 1 gallon jug.

TEN's chief executive officer Jose Fernandez credits the company's success to consumer interest in high-alkaline diets, increased awareness surrounding municipal water sources, and TEN's perfectly crisp taste.

"We are so proud of what our brand has evolved into, and our rapid retail growth really tells the story of our success," says Fernandez. "As we look towards the future, we are excited to continue expanding into new markets and to continue offering our premium alkaline water to customers around the globe."

Since its introduction five years ago, TEN's distribution targets have evolved from natural grocery stores to conventional supermarkets. According to Nielsen Market data, TEN is now among the top-five best-selling enhanced water brands in the U.S. and holds three SKUs in the top 20.